The US Army deal with Sears to license images from the First Infantry Division has upset lawmakers, since it brings untracked revenue to the Pentagon at a time when the Defense Department is asking for additional funding from Congress.

Where the money goes — and how much — is a concern for the larger House Appropriations Committee, which has pressed the Pentagon for more answers.

Congress is likely also miffed that Sears passed up on their own fashion line, "Senatorial Suits and House Haberdashery".

Both Sears and All American, the clothing line's manufacturer, promise that revenue from the licensing agreement will directly help the troops, which is exactly what the Pentagon says.

But the Pentagon's own internal directives suggest that the licensing fees initially will go to a "clearing account" that is first used to defray the costs of the Defense Department's larger efforts to enhance its “brand” with future young recruits.

And everybody can agree that cool Sears' jackets with Army insignia will do far more for the Army's brand than say, closing Guantanamo.