• Rick Santorum's 2012 Chances Are in Deep Santorum

    This is a normal problem that most politicians face at some point or other in their  political career: trying to not make people associate your name with butt sex

    Rick Santorum would very much like to be president. For the past few years, he has been diligently appearing at the sorts of conservative events—the Values Voters Summit, the Conservative Political Action Conference—where aspiring Republican candidates are expected to show up. But before he starts printing "Santorum 2012" bumper stickers, there's one issue the former GOP senator and his strategists need to address. You see, Santorum has what you might call a Google problem. For voters who decide to look him up online, one of the top three search results is usually the site SpreadingSantorum.com [created by syndicated sex columnist Dan Savage], which explains that Santorum's last name is a sexual neologism for "the frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex."…

    "This is an unusual problem," says Michael Fertik, CEO of ReputationDefender, which specializes in helping individuals maintain a positive Web presence. "It's devastating. This is one of the more creative and salient Google issues I've ever seen."…

    Mark Skidmore, an expert in search-engine marketing at the online strategy firm Blue State Digital, says Santorum should also consider buying paid search results for his name. He says the Obama campaign successfully used this strategy to help bury sites that claimed Obama was a Muslim or not an American citizen. But like Fertik, Skidmore thinks Santorum faces an uphill battle, in part because Savage's site has been up for so long—with more than 13,000 inbound links, compared with only 5,000 for Santorum's own site, America's Foundation. "He's staring at a very big deficit," Skidmore observes.

    Yikes, this is a pretty big problem for Rick Santorum. And the more times Google's search-bots find the name "Santorum" being associated with that website the worse it's going to be for Rick Santorum. Poor Rick Santorum. He just wants to strive for a world in which the name Santorum stands for goodness and decency. Is that too much for Rick Santorum to hope for.

    Best of luck to Rick Santorum. I hope Rick Santorum is able to pull himself out of this mire of fetid santorum.


    Tags: Dan Savage, LGBT, Rick Santorum, Sex

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