After U.S. forces invading Osama bin Laden's suburban fortress, documents were found — amongst his porn collection — that seemed to indicate that the terrorist leader was seeking to "rebrand the organisation and make it more attractive to potential recruits."
The New Yorker's Ben Greenman appears to have uncovered some additional documents — or brainstorming notes from an international marketing firm — that show where the terrorist organization may had been moving had its top man not been taken down…
1. aQ: The Al Qaeda name may not be doing everything you want, but its international name recognition is huge. It tests out higher than almost any other brand, corporate or personal; it’s in the same neighborhood as Coca-Cola, Nike, and Shaq. So how about a simple streamline? aQ would retain the connection with Al Qaeda while introducing a sense of high design and elegance. And I can already see the campaign: “Q: aQ? A: aQ!”
2. Terrora: Extensive market research on pills and cars has shown decisively that the soft vowel ending greatly increases trust. I assume that’s why you selected Al Qaeda in the first place. So let’s stick with that but emphasize to a much greater extent what you do—which is, let’s be frank, terrorism. Like it or not, English is still the world’s principal language where corporate identities are concerned.
Tags: Advertising, al Qaeda, New Yorker, Osama bin Laden, Terrorism