What's more American than ordering a pizza? Nothing. Not even béisbol or apple cinnamon churros. But that's not what some uptight patriots are saying after hearing about Dallas-based pizza chain Pizza Patrón's new promotion to give away a free pepperoni pizza on June 5th to anyone who orders in Spanish…
"Maybe they thought it was a cute thing to do, but I think it's discrimination," says Marcela Gomez, president of Hispanic Marketing Group, a Latino marketing firm in Nashville. "As an advertising agency, I would never recommend this to my client."
Marcela Gomez must not watch the popular TV show Hombres Locos. If there's one thing lead character Juan Jamon says, it's that there's no such thing as bad press, especially when it annoys conservatives…
One conservative group doesn't like it, either. "It seems to punish people who can't speak Spanish, and I resent that," says Peter Thomas, chairman of the Conservative Caucus, which advocates English as the nation's spoken language. "In public areas, people should be speaking English, and that includes pizza parlors."
Pizza Patrón seems to love raising cejas. The restaurant also recently announced that they'd begin accepting pesos as payment. I don't know about you, but finding a peso seems a lot harder than Googling a Spanish translation of "I'd like to order one pepperoni pizza, please."
Mr. Thomas does have one thing right, though. People should be speaking English in public areas, including pizza parlors. In fact, why are we even calling it a pizza? That's eyetalian. We should be calling them freezzas, because this is the land of the free. Where anyone can start a business and market themselves to whomever they want, as long as they don't speak any other language.
Photo by Dave Einsel/Stringer/Getty Images/Getty Images
Tags: American, Conservatives, Food, Hispanic, Latino, Racism, Texas