The American Idol-ization of U.S. national politics continues. Except sillier and more cringe-inducing.
Over the weekend, the Obama campaign released a new campaign ad featuring Mitt Romney's gear-grinding rendition of "America the Beautiful" laid over factoids of his business career, in an apparent attempt to embarrass him while simultaneously embarrassing him. It's a tough spot to watch. And even harder to listen to…
Not to be outdone — or, actually, totally to be outdone — the Romney campaign released a response ad using a sound clip, which utilizes Barack Obama's quick snippet of Al Green's "Let's Stay Together," in an apparent attempt to remind voters that… the president sings like an angel?
I'm not really sure what the value of this ad is as a response to Obama's initial ad. It doesn't contain very much damning information. It's not embarrassing in the nearly the same way. It doesn't show anywhere near the level of technical or creative ingenuity. It's pretty much a let down after Obama's. I was hoping for something with some sharper teeth.
Though, I suppose that if Romney were to retroactively release this ad last week before Obama released his, that could make it a little more palatable.
Tags: Advertising, Barack Obama, Mitt Romney, Music