• One of a Kind Candidate: Mindy Meyer, New York State Senate, Brooklyn, NY

    Mindy MeyerOh Mindy, Mindy, Mindy. With the summer days so hot, you've captivated all of us, all 13 people who track local politics. But really, 22-year-old Mindy Meyer is LITERALLY everywhere.

    I'm here each week to tell you about local candidates who just can't catch the national spotlight. But Ms. Meyer had no problem snagging the lusty, bleary eye of theĀ  American media elite for being a "diva." And by diva, they mean her website is pink, like a GIRL, because the political arena is a cynical, depraved place desperate for anything that actually breathes.

    Meyer's campaign slogan is "I'm senator and I know it," which is meant to appeal to young voters, or perhaps new voters/citizens learning English as a second language. She's inclusive like that. Just goofing, it's actually a reference to the band LMFAO, which is a band that might be popular, but also might be like one of those New York Times trend pieces where they find one 25-year-old who listens to opera and then they're like, "YOUNG PEOPLE FLOCKING TO OPERA." New York Times, get your act together.

    Her now-famous website used to autoplay hideous music, as if it were the online home of a cheap wedding band or a Midtown restaurant, but if you go there now it's completely silent. Seems like Meyer just dropped a big part of her appeal, but I wouldn't know anything about that, because she didn't return my message, which only proves how media-savvy she's become: don't give it all away when you can leave them wanting more, at least until your book comes out.

    Meyer pitches herself as a conservative Republican, but her positions are a little less Rick Santorum, a little more 22-year-old Brooklynite. School vouchers? Perhaps that's still a Republican thing, but Democrats sort of forget they're opposed to it sometimes. She's against racial profiling? Okay, now she's dipping her toes into the only pot Democrats still have. Restoring funding for summer youth employment programs, i.e. funding for youths that are older than unborn? Sounds French.

    Frankly, Meyer isn't so much a diva but a middle of the road youngin' interested in joining the political theater. This is probably a good thing! But still, all it takes is a pink background. Look at them swarming for quotes. I'm no different. Here I am spilling blood and ink–but mostly the sweet nectar of Dr Pepper (wink, wink)–to write about this #trending woman.

    Congratulations, Ms. Meyer, you've managed to tiptoe into the heart of big media. But be careful, for it is a fickle heart, and fifteen minutes pass quickly. One moment you're the queen of the airwaves because of your background color, the next you've been dumped for a candidate who only communicates via Skype or has an asterisk in his email address or did a lipdub of that "Call Me Maybe" song.

    Photo via Mindy Meyer's Facebook page

    Previously: Art Goodtimes, "Political paleohippie"

    Our friends at Dr Pepper are going to send Ms. Meyer a one-of-a-kind t-shirt, and you get to choose its slogan:

    Want a custom t-shirt of your own? Of course you do! Head to DrPepper.com and get started.

    Tags: Internet, New York, One of a Kind Candidates