According to the breathless press releases I've been receiving from candidates of both major parties, if there's one thing Americans love more than politics, it's reading about politics in the newspaper. This must be why the print journalism industry is enjoying such unprecedented success. This is also why the second question swing state residents ask when deciding who to vote for — after "What's a newspaper?" — is "Who did my newspaper editorial board endorse?"
As far as the presidential race goes, the answer is probably Barack Obama. According to the Fix, if you add up the Sunday circulation of all swing state papers that have endorsed a candidate, those supporting Obama reach 3 million people, while those backing Romney reach 2.1 million.
Critics caution that newspaper endorsements may not "matter" much in themselves, but they're reflective of local opinion. Which is why I was startled to read this in the Salt Lake City Tribune…
"Therefore, our endorsement must go to the incumbent, a competent leader who, against tough odds, has guided the country through catastrophe and set a course that, while rocky, is pointing toward a brighter day. The president has earned a second term. Romney, in whatever guise, does not deserve a first."
Utah going blue is going to mess with my electoral college predictions.
Photo by Chip Somodevilla/Getty Images News/Getty Images
Tags: Barack Obama, Media, Utah