Volkswagen's entry in the high-stakes world of Super Bowl 2013 commercials features an office with the case of the Mondays that's transformed by the sunny disposition of a decidedly white colleague who speaks in an upbeat Jamaican patois.
That green-light meeting must have been interesting, mon.
Steve: So, we're okay with the Asian and white dude speaking in that accent?
Gary: Bredda, every ting will be alll right. Wah yuh a duh worry bout dat?
Steve: Please stop that, Gary.
Allison: It's a smile-inducing ad! Look, no one's going to associate our brand with racism.
Steve: Our firm was founded by Nazis.
Allison: Technically –
Steve: Actual Nazis!
Allison: Okay, yes. But when you put it that way, a little bit of cultural appropriation isn't going to be a problem, right?
And thus an ad was born. (Seriously though–racist? Not racist? Racist? A bit racist?)
Tags: Advertising, Auto Industry, Cars & Vehicles, Racism, Sports, Super Bowl